We know there are a few options out there when it comes to creating a flip booklet. However, they are often bloated, unintuitive to use and ugly! Not to mention they take far too long to create, but not with us, it takes seconds and they are beautiful.
Check out the examples below to see for yourself! Our best performing Product Hunt launch, Normal Software , is just a collection of of blog articles in a custom layout.
Before you launch, spend some time reading and browsing top products to get ideas and a feel for the community's tone. Then, on the day before you want to launch, get all of your materials together for the Product Hunt profile:. Have an influential maker hunt your product : You're much more likely to get featured if you have a influential hunter hunt your product. Look for people who work at PH, used to work at PH, or who have hunted top products.
My cofounder reached out to someone via Twitter DM in when he wanted to launch his first product. At the time, the person was a stranger, but luckily for us agreed to hunt several products for us.
We became friends with him and have stayed in touch even after he left Product Hunt in Now, we hunt new products ourselves, but in the early days his help and advice was incredibly valuable for our tiny company. But most coders are willing to do favors for others, if the product is cool enough.
Make your launch materials cool : On Product Hunt, you have a short description and a series of images or videos to convey what your product is or does. You should assume that very few Product Hunt voters will visit your landing page and almost none of them will actually try out your app or service, so making your Product Hunt page cool, beautiful, and eye-catching is important.
This collection of interviews with founders of successful technology companies will give you an inside look at how they grew in the earliest days. What was life like before they were famous?
How did they come up with and stick to those initial big ideas? How did they convince investors to support them early on? And how did they handle failures along the way? This is as close as it gets to being there on the ground level yourself. If you want to understand how to build a successful startup, Founders at Work is the ultimate collective blueprint.
How do great companies stay great? Author and renowned Harvard Business School professor, Clayton Christensen, suggests that even when a company does everything right e. Christensen walks readers through detailed examples of how this happened to former leaders in the retail, pharmaceutical, and automobile industries—amongst others.
We had the first pre-announcement in our Facebook Group. We tagged all the book contributors and I used a live stream to make sure I hit as many people in my community as possible with the message. Ten minutes later, I announced it on my Facebook profile. This drove an insane amount of engagement. Tomorrow 8 a. Please share the book upon its release. We'll notify you via Messenger. Let's make the world a better place for marketers and founders.
I have this labeled as step six because we didn't build the funnel until after the pre-announcements. We did have to select a few categories for the book. I didn't have any bright ideas, so I copied what other successful campaigns did. No point in reinventing the wheel. The first step included writing the copy for the pinned post. I had no idea what to write, so I asked myself: "What's the opposite of my book?
I saw Morgan's pinned post for their launch and wrote something similar while focusing on everything they wanted to stay away from. I made sure to include Product Hunt in the headline copy, so people visiting felt extra special.
I also focused on the benefits in the sub-headline, added a few testimonials by influencers, and a clear call to action. Product Hunt is notoriously known for people plugging in fake email addresses to get free offers. By using Messenger, they couldn't use a workaround.
They had to subscribe. People thought our use of Messenger was innovative, so they shared the landing page in many relevant communities online. This led to a huge influx of subscribers. We had over one thousand people request access to my Facebook Group over a period of nine days since the launch. Even if they unsubscribed from Messenger, they'd still see us in their Facebook notifications and Facebook feed every time we post in the group.
I have my assistant add all the high-level professionals who request access to my LinkedIn network. This way they'll see my updates there. In a few steps, they went from Product Hunt to become fully entrenched in my marketing ecosystem. We're not looking to market to everyone - only the people who want to play ball where we play ball - Facebook.
If they don't want to connect further on Facebook, then we don't mind them jumping out of the group or subscriber list. You don't need everyone to be a part of your community - only enough people to make it worthwhile investing in. Comments stir people's attention, and people who comment will likely upvote.
By switching the call-to-action, we found this to be a huge driver of our campaign's success. Within all our copy, we had a call-to-action to comment in exchange for a bonus growth hack. But it also opened up one of the best opportunities in my life - a head of growth position in San Francisco. It took us over a year to create with contributions from the top marketers and founders in the world. After we sent the message, we realized our mistake of not using a Bitly link.
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