You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users.
Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older.
If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use.
People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage. These are the top categories that people turn to their smartphones for.
Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis.
However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes.
If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location.
This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries.
The time spent on mobile apps is growing each year. Sweet Pricing reported that less than 0. Nevertheless, apps continue to be a common development goal and product focus for aspiring entrepreneurs. The apps were simply named after precious gems. They are simply widgets that shows the gem on your home screen. As expected, social networking apps had some of the highest revenue collected on Play Store. The mobile health app market has evolved into a whole new interesting category of its own.
It refers to medicine and public health services through smartphones. There are mobile health apps available to both consumers and healthcare professionals.
Typical smartphone users have 40 apps installed on their mobile phones in According to research, there are between 60 and 90 apps installed on an average smartphone. But not all of these apps are fully utilized. As a matter of fact, the majority of mobile time of users is spent using three apps only.
Although the number of gaming app downloads has decreased in the App Store by 4. Google is also the first app publisher that crossed the and million mark in terms of the number of app downloads. The same publishers are on the top three spots in the United States, but with Facebook and Voodoo switching positions. In terms of the number of applications available, Google Play also takes the lead with more than 3. Understandably, with the coronavirus still undefeated in , mobile app developers will be focusing more on developing and enhancing communication, learning, delivery, and media streaming apps to ride the demand for applications under these categories.
Another area app developers are expected to explore is the medical application category, particularly for wearable devices. These are just some of the many new exciting developments in mobile app development.
Most developments are improvements of existing technology such as cloud storage, wearable app integration, and on-demand apps. The emerging mobile app platform development technologies, rising backend platforms, and microservices, combined with the new hardware capabilities, will continue to drive the evolution of mobile apps.
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Source 65 percent of users say a poor mobile experience negatively impacts their opinion of the brand. Mobile Marketing Achieving momentum in the mobile app market is difficult for even the most established enterprises. Source Only 54 percent of marketers say they currently use a mobile app platform to market to their prospects and customers. Source Mobile ad placements grew 95 percent year-over-year in the United States.
Source Leveraging a multi-channel engagement strategy proves to be a powerful retention method with retention rates being 62 percent higher than apps that only engage users with one channel. Source The most popular form of app store optimization ASO came in the form of description updates at 46 percent. Source App icon updates were the second most frequent form of ASO at 30 percent, up 24 percent year over year. Source The mobile app market continues to evolve at a rapid pace.
Trends by Vertical Looking at a breakdown of each mobile app vertical provides wildly different insights into how users interact with mobile apps. Users clocked up an estimated billion sessions Source In the United States, food delivery apps witnessed year-over year growth of 60 percent in Q4 Source Travel In the US, outdoor exploration apps recreation. Downloads surpassed 3. Source Keep in mind, every app vertical has its unique set of benchmarks and best practices to follow.
Source Nearly Source By it is expected that 2. Source In approximately Source The global mobile workforce is expected to reach 1. Related Articles. Mobile App Development. Consumers are expected to download Source: Statista In , consumers downloaded The cumulative number of apps downloaded from the Apple App Store reached B in Source: Statista Apple App Store was created in , and, since then, there has been a consistent upward curve in the cumulative number of downloaded apps.
The App Store had over two million apps in the first quarter of Source: Statista, Statista According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of There were almost 3.
Source: Statista Google dominates the app market. The Amazon App Store had about , apps in early General Facts About Apps From gaming to social media to e-commerce, mobile apps are becoming more and more important. Gaming is the most popular category on Google Play. Gaming is the most favorite category on the App Store.
Source: Business of Apps Gaming does it again! After Google, the leading non-gaming app publisher in Google Play is Facebook. The most downloaded app in was TikTok. TikTok generated the highest amount of revenue out of all apps in Apps Revenue and Marketing Statistics Even free apps can be a multi-billion business opportunity. Here are some stats to prove it. Source: Sensor Tower saw massive growth in app usage. Source: TechCrunch Consumer spending on games grew Source: Cision In alone, the industry will experience a growth of Source: Cult of Mac This data point shows how difficult it is to make money on the App Store , except for a select few.
Source: CleverTap While it helps to have mobile-optimized websites, according to recent mobile app vs mobile website statistics, when it comes to user engagement and conversion, mobile apps beat even an efficiently optimized website. Source: Clutch Mobile apps can boost customer loyalty, brand image, and employee efficiency. Health and fitness popularity on the App Store is 3.
Source: Business of Apps Most people have become more conscious of their health during the pandemic. Apps Usage Trends App usage is growing all over the world. Some users tend to open a single app ten times a day. Source: Statista Despite gaming being the most popular app category, smartphone apps statistics show that, as of July , only Source: Statista Since , this figure has hovered in the low 20s. Source: Statista Another indication of the popularity of social networking apps is that users spend more time on them than on any other category of apps.
Source: Statista The app usage statistics are slightly different when a smartphone user is involved in a shopping session. About half of the smartphone users in the US do not download even a single app in a month.
Users spend an average of 4. Source: Tech Crunch Users spent an average of three hours daily on applications in Mobile websites get more unique visitors, but visitors spend more time on apps.
Source: Comscore A comparison of the top mobile websites and the top mobile apps shows that the former receive about 8. Smartphone users use 9 to 10 apps daily on average, 30 apps over a month. Source: TechCrunch According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily.
Source: App Annie There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years. Google Play has nearly twice as many app publishers as there are on the Apple App Store Source: Business of Apps The number of publishers in each app store reveals its adoption rate and how attractive and lucrative for app developers a specific store is.
Millennials are three times more likely to be excited about new mobile apps and features than older users.
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